Psyma weltweit: China
As a further member of the international Psyma family, we present our branches in China in the “Psyma worldwide” series.
“Psyma China was founded in 2005 with offices in the two major cities of Shanghai and Beijing for market research in China. For almost 20 years now, Psyma China has been serving clients from various industries in this fastest growing market as an established market research institute.
We’re excited to share the latest updates, insights, and resources with you. Whether you're looking to enter the Chinese market or simply want to stay informed, we have something for everyone.
Why Market Research in China?
China's mature and highly specialized market presents significant challenges for International brands. With a population of 1.4 billion and economic development, understanding local consumer preferences and competitive dynamics is crucial.
Market research provides essential insights into consumer behavior, market trends, and competitive landscapes, enabling businesses to adapt strategies, navigate competition, and succeed in this complex environment. Psyma China helps international clients gain the insights needed to thrive in China’s sophisticated market.
Market Research with Psyma China
Founded in 2005, Psyma China operates in Shanghai and Beijing, with fieldwork coverage all over mainland China, served as an established market research institute for over 15 years. We cater to our clients from various industries across China's fast-growing market, providing deep insights and strategic guidance.
Qualitative as focus
Delving deeper into consumers’ mindset is the key to success in this dynamic market, In order to do so, Psyma China focuses on qualitative methods to help our international clients obtaining valuable insights.
Our research methods are carefully tailored to the specific objectives of each project, ensuring that we effectively gather the targeted information and insights needed. This approach enables us to assist our international clients in developing products and strategies that resonate with the unique preferences of Chinese consumers.
Leveraging digital Tools
In a market as technologically advanced as China, Psyma China leverages various digital tools to make the conduct of the research more effectively. From social media to livestreaming, these tools allow us to collect real-time data and analyze trends as they unfold.
Specializing in Automotive sector
Over the years, Psyma China has collaborated with international automotive brands on various research projects focused on in-car AI and in-car systems, include but not limited to voice assistant, ADAS, infotainment system, etc.
The findings from these projects have been instrumental in helping our international clients understand Chinese consumers' perceptions, demands, and pain points regarding in-car intelligence and human-car interaction. Providing actionable insights which helped our clients to refine their product and concept offerings to better align with the expectations and needs of Chinese consumers.
Market highlight: Exploring AI in Automotive in China
As artificial intelligence (AI) becomes increasingly integrated into various industries, China is emerging as a leader in leveraging AI within the automotive sector. From autonomous driving to advanced driver assistance systems (ADAS), AI is revolutionizing how vehicles operate and how consumers interact with them.
Why AI Matters in China's Automotive Market
As the largest automotive market in the world. The country's aggressive push towards AI adoption in automotive systems is reshaping the industry, making it a critical area for global automakers and suppliers. AI is not only enhancing vehicle performance and safety but also transforming consumer expectations around connected and autonomous vehicles.
China's competitive edge in the automotive market not only lies in the rapid growing new energy vehicle (NEV) sector. The smart capabilities of these vehicles is equally crucial in securing this advantage. According to this year’s government report, the country is committed to fortifying and elevating its advanced status in the sector of intelligently-connected and new energy vehicles.
China's auto landscape is now enriched with the integration of large-scale AI models, a collaborative effort between leading technology firms and automotive manufacturers.
Prominent tech firms contributed models like Huawei's PanGu, Baidu's Yiyan and iFlytek's Xinghuo. Automobile manufacturers also progressed with their own proprietary architectures, including BYD's Xuanji and XPeng's Lingxi.
As for now, over ten Chinese vehicle brands have embraced this technological leap, incorporating advanced AI models into their lineup.
NIO recently released NOMI GPT, a virtual voice assistant which incorporates artificial intelligence (AI) to deliver a better passenger-vehicle dialog experience
Example of capability - Command: “generate a 3 day itinerary in Shanghai, must include the visit of ‘top of Shanghai’ , and present in the form of table”
Example of capability - Command: “adjust ambient light to fit the theme of ‘tree-planting day’
For businesses aiming to succeed in China's automotive market, understanding the implications of AI in vehicle is essential. Psyma China is at the forefront of researching these shifts, providing clients with the insights needed to stay ahead of the curve.
German-Chinese Cooperation Projects
Psyma China regularly collaborates with German counterparts on joint projects across various industries, including automotive, home appliances, food and beverage, fast-moving consumer goods (FMCG), medical care, as well as B2B, industrial sectors and many more!
The team at Psyma China is thrilled to explore this fast-growing market with and for companies from around the globe!
The Psyma China team is looking forward to exploring this fast-growing market with and for companies from all over the world!
Lisa Zeng
Managing Director
Psyma China
