Psyma Releases US Survey Results on COVID-19 Impact
Global Marketing Research Firm Psyma International in partnership with Netquest, a global panel and data collection provider, releases US survey results on COVID-19 Impact
Philadelphia, PA…June 23, 2020… Psyma International, a global provider of strategic marketing research, in partnership with Netquest, a global panel and data collection provider, recently conducted and released the results of a national survey on the impact of COVID-19 conducted among 400 respondents, across the United States.
“As the economy starts reopening around the world, every organization needs to understand the short- and long-term implications of the pandemic on the population. Business leaders from all industries are looking at these unprecedented times as an opportunity to reimagine their business practices, reassess their marketing strategy, remap their customer journey, and rethink their brand experience. More than ever, business organizations need to engage with their customers to understand the level of disruption that took place and quickly adapt to a new business environment. We are pleased to be partnering with Netquest to conduct several surveys to gain early insights on people’s rapidly changing attitudes and behaviors,” notes Jeff Judek, CEO Psyma International.
The COVID-19 pandemic continues to have a major disruptive impact on our lives. As measures to counter the spread of the pandemic start to ease across the United States, the Psyma / Netquest survey initiative offers a snapshot of the attitudinal, behavioral, financial, and emotional impact of the pandemic on the population.
The survey consists of core questions covering consumers' assessments of their personal financial situations, their buying attitudes and overall economic conditions. It also looks at current opinions of institutions (government, pharmaceutical industry, including vaccine manufacturers, healthcare professionals and scientific communities), as well as receptivity and readiness of being traced and vaccinated against COVID-19. The Psyma / Netquest survey offers early insight on behaviors that will likely stay beyond the pandemic restrictions (e.g., mask wearing, telehealth visits, online shopping, social distancing, school openings, and so forth).
Finally, it looks at what specific values, brands need to emphasize during these uncertain times.
About the Psyma Group
The Psyma Group of companies is an independent, global strategy and insights consultancy that offers creative solutions to the Healthcare, Automotive, Financial, Consumer and B2B industries. The Psyma Group of companies has been providing marketing insights for over 60 years, operates 13 offices in North America, Latin America, Europe and Asia, and employs close to 300 research professionals. For more information, please visit us at www.psyma.com.
For over 15 years, Netquest has provided market researchers with genuine, insightful data. Netquest’s consumer-panel and data-collection capabilities in more than 20 countries are a reliable partner that helps institutions and businesses analyze the market, gain valuable insights and genuinely understand consumers.
For Additional Information Please Contact:
CEO, Psyma International
610 992 0900 ext. 101