Gordon Gochenauer joined Psyma International in 2018 as Senior Director, Oncology Practice Lead. Gordon has spent his entire 15-year career focused on the oncology industry working exclusively on the research and consulting supplier side of the business.
Gordon Gochenauer has research experience across more than 30 cancer types and supportive care primarily in the US but also in JP and the EU. He specializes in the selling, design, and execution of custom engagements in several areas including epidemiology and forecasting, treatment and competitive landscaping, life cycle management, pipeline and portfolio management, clinical trial strategy, brand strategy and messaging, quantitative and qualitative pricing, value determinations, and payer assessment.
Gordon Gochenauer received a Bachelor’s of Arts degree in Biochemistry, with a minor in Mathematics, from the University of Pennsylvania.
Gordon Gochenauer, Oncology Practice Leader at Psyma, discusses oncology pipeline management and asset prioritization in the immuno-oncology era through a multi-step approach combining market research ... more