Elly SimmonsVice President, Strategy & Insights,
Psyma International Inc.
Elly Simmons started her market research career over 20 years ago. Originally from the UK, where she focused primarily on qualitative and quantitative consumer marketing research, Elly Simmons moved to the US in 2004 and began working in the Healthcare industry.
Prior to joining Psyma, Elly Simmons was a partner in the specialist MedTech research agency Collaborative Marketing Research and before that held senior positions at international firms such as GfK (Martin Hamblin and Strategic Marketing Corporation) and BioVid - roles that included designing and running national and global studies for pharmaceutical products, medical devices, surgical systems, and healthcare IT systems across a wide range of therapy areas. Her strong qualitative research and moderating skills mean that she has been sought out by clients from both sides of the Atlantic. Her quantitative experience includes the application of statistical methods such as conjoint, Key Driver analysis and latent class modeling.
Elly Simmons graduated with 1st class honors (summa cum laude) from the University of Exeter, in England.