{"id":4085,"date":"2026-07-30T14:53:46","date_gmt":"2026-07-30T12:53:46","guid":{"rendered":"https:\/\/newsroom.psyma.com\/de\/?p=4085"},"modified":"2026-07-30T14:55:47","modified_gmt":"2026-07-30T12:55:47","slug":"grundlagen-studie-2026","status":"publish","type":"post","link":"https:\/\/newsroom.psyma.com\/de\/themen\/studie\/grundlagen-studie-2026\/","title":{"rendered":"Grundlagen-Studie 2026"},"content":{"rendered":"
\n

Optimieren Sie Ihre Markensichtbarkeit in ChatGPT, Gemini & Co!<\/h1>\n<\/div>\n
\n

Unsere Grundlagen-Studie 2026 hat interessante Befunde zur Rolle der KI im Kontext von User-Bed\u00fcrfnissen, Suche, Kaufprozess und die Rolle anderer Touchpoints ergeben.\u00a0Befragt wurden 300 Personen die innerhalb der letzten 14 Tage generative KI zur Orientierung, Entscheidung bzw. Probleml\u00f6sung eingesetzt haben.<\/h2>\n

Das Whitepaper stellt\u00a0Psyma GEO<\/strong>\u00a0als innovative Marketingstrategie vor, die Unternehmen auf den technologischen Wandel durch generative K\u00fcnstliche Intelligenz vorbereitet. Basierend auf einer\u00a0Grundlagen-Studie f\u00fcr das Jahr 2026<\/strong>\u00a0wird erl\u00e4utert, dass Tools wie ChatGPT zunehmend die klassische Websuche als ersten Orientierungspunkt in der\u00a0Customer Journey<\/strong>\u00a0ersetzen. Da Nutzer KI-Systeme vor allem f\u00fcr den Vergleich von Optionen und die Vorstrukturierung von Entscheidungen nutzen, ist eine blo\u00dfe Suchmaschinenoptimierung nicht mehr ausreichend.<\/p>\n

Markensichtbarkeit erh\u00f6hen<\/h3>\n

Stattdessen m\u00fcssen Marken durch\u00a0Generative Engine Optimization<\/strong>\u00a0sicherstellen, dass sie in den Antworten gro\u00dfer Sprachmodelle korrekt, glaubw\u00fcrdig und im richtigen Kontext erw\u00e4hnt werden. Ziel ist es, die\u00a0Markensichtbarkeit<\/strong>\u00a0innerhalb dieser dialogorientierten Systeme systematisch zu erh\u00f6hen, um bereits in der fr\u00fchen Phase des Kaufprozesses Relevanz zu erzeugen. Das Dokument bietet hierf\u00fcr konkrete\u00a0Handlungsempfehlungen<\/strong>, um Inhalte zitierf\u00e4hig und konsistent f\u00fcr die Antwortlogik von KI-Modellen aufzubereiten.<\/p>\n

Bestellung WHITE PAPER ZUR STUDIE<\/a><\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Optimieren Sie Ihre Markensichtbarkeit in ChatGPT, Gemini & Co! Unsere Grundlagen-Studie 2026 hat interessante Befunde zur Rolle der KI im Kontext von User-Bed\u00fcrfnissen, Suche, Kaufprozess<\/p>\n","protected":false},"author":19,"featured_media":4086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1770],"tags":[1782,1710,1099],"class_list":["post-4085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studie","tag-geo","tag-ki","tag-studie","grid_format-default"],"yoast_head":"\nGrundlagen-Studie 2026 - Marktforschung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.psyma.com\/de\/themen\/studie\/grundlagen-studie-2026\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grundlagen-Studie 2026 - Marktforschung\" \/>\n<meta property=\"og:description\" content=\"Optimieren Sie Ihre Markensichtbarkeit in ChatGPT, Gemini & Co! 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