{"id":4058,"date":"2026-06-02T15:13:17","date_gmt":"2026-06-02T13:13:17","guid":{"rendered":"https:\/\/newsroom.psyma.com\/de\/?p=4058"},"modified":"2026-06-03T15:54:43","modified_gmt":"2026-06-03T13:54:43","slug":"24-6-26-2-psyma-impuls-tag","status":"publish","type":"post","link":"https:\/\/newsroom.psyma.com\/de\/themen\/impuls-sessions\/24-6-26-2-psyma-impuls-tag\/","title":{"rendered":"24.6.26 2. Psyma Impuls Tag"},"content":{"rendered":"

Zwischen Erlebnis und Erfahrung \u2013 Faszination Qualitative Forschung\u00a0gerade in Zeiten von KI.<\/h2>\n

Nach dem Gewinn des TOCii Awards f\u00fcr Marktforschung im Bereich Pharma- und Healthcare Forschung im letzten Jahr, wurden wir aktuell f\u00fcr \u201eQualitative Marktforschung\u201c ausgezeichnet.<\/p>\n

Ausgezeichnete qualitative Marktforschung in komprimierter Form erleben<\/h3>\n

Wir verstehen qualitative Marktforschung als zentrales Element f\u00fcr ein tiefes Zielgruppen- und Motivverst\u00e4ndnis. Unsere Erfahrungen und Erlebnisse mit dieser faszinierenden Disziplin m\u00f6chten wir am 24.6.26 bei unserem 2. Psyma Impuls Tag gerne mit Ihnen teilen.<\/p>\n

Unser Programm am 24. Juni<\/h3>\n

10:30-10:35 Uhr\u00a0 Thomas Kolbeck:<\/strong> Willkommen<\/p>\n

10:35-10:50 Uhr\u00a0 Annemarie G\u00f6rig: <\/strong>Psyma Talk: Der Bus f\u00fcr qualitative Insights & Online-Gruppendiskussionen:\u00a0Flexibel teilnehmen, schnell Insights gewinnen. PLUS: Exkurs Online Communities - Kundenfeedback effizient nutzen!<\/p>\n

10:50-11:05\u00a0 Uhr\u00a0 Christopher Baus:<\/strong> AI \u2013 Live hybride \u00a0 Marktforschung, schnell und effizient.<\/p>\n

11:05-11:25 Uhr\u00a0 Konstanze Schachinger:<\/strong> Ethnographie \u00a0 neu gedacht.
\nA) Virtual Sight & Sense - Intimit\u00e4t trifft \u00a0 Innovation.
\nB) Psyma Ethno-Walk\u00a9 - wenn es ans \u00a0 Eingemachte geht.<\/p>\n

11:25-11:45 Uhr\u00a0 Christopher Baus:<\/strong> Health Interaction \u00a0 Research - Wie moderne Erlebnisworkshops zu lebendigen Laboren werden<\/p>\n

11:45-12:00 Uhr\u00a0 Dr. Robert Orlowski:<\/strong> Co-Creation mit den \u00a0 Stakeholdern: Konkrete Visualisierung von \u00a0 Needs & Anforderungen mit dem Psyma \u00a0 Dynamic Lab.<\/p>\n

12:00-12:05 Uhr \u00a0 Thomas Kolbeck:<\/strong> Abschluss & Ausblick<\/p>\n

Gleich hier anmelden >>><\/a><\/h3>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Zwischen Erlebnis und Erfahrung \u2013 Faszination Qualitative Forschung\u00a0gerade in Zeiten von KI. Nach dem Gewinn des TOCii Awards f\u00fcr Marktforschung im Bereich Pharma- und Healthcare<\/p>\n","protected":false},"author":19,"featured_media":4050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[549],"tags":[1777],"class_list":["post-4058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impuls-sessions","tag-psyma-impuls-tag","grid_format-default"],"yoast_head":"\n24.6.26 2. 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