{"id":3422,"date":"2023-07-27T14:10:06","date_gmt":"2023-07-27T14:10:06","guid":{"rendered":"https:\/\/newsroom.psyma.com\/de\/?p=3422"},"modified":"2023-07-27T15:13:39","modified_gmt":"2023-07-27T15:13:39","slug":"podcast-interview-von-marktforschung-de-mit-dr-frank-knapp","status":"publish","type":"post","link":"https:\/\/newsroom.psyma.com\/de\/themen\/podcast\/podcast-interview-von-marktforschung-de-mit-dr-frank-knapp\/","title":{"rendered":"Podcast-Interview von marktforschung.de mit Dr. Frank Knapp"},"content":{"rendered":"

\"Gute Marktforschung hei\u00dft, eine gro\u00dfe Palette an Methoden zur Verf\u00fcgung zu haben\"<\/h2>\n

Sie erfahren im Podcast mit Dr. Frank Knapp Interessantes \u00fcber seinen Werdegang im Bereich der Usability-Forschung, \u00fcber erste Projekte und erste Kunden. Und warum er nach wie vor dem Bereich des quantitativen Website-Testings einen wichtigen Stellenwert einr\u00e4umt.<\/p>\n

Holger Gei\u00dfler von marktforschung.de sprach mit Dr. Knapp \u00fcber die Anf\u00e4nge des Usability-Testings in Deutschland und die aktuelle Situation.<\/p>\n

Au\u00dferdem erfahren Sie mehr \u00fcber die Bedeutung, die das Usability-Testing f\u00fcr die Marktforschungsbranche allgemein und im Berufsverband der Marktforscher, aktuell immer noch hat.<\/p>\n

Hier kommen Sie zu weiteren Infos und dem Podcast:<\/p>\n

https:\/\/www.marktforschung.de\/marktforschung\/a\/text-fuer-den-podcast-mit-frank-knapp\/<\/a><\/h3>\n

Viel Spa\u00df beim Zuh\u00f6ren!<\/p>\n","protected":false},"excerpt":{"rendered":"

\"Gute Marktforschung hei\u00dft, eine gro\u00dfe Palette an Methoden zur Verf\u00fcgung zu haben\" Sie erfahren im Podcast mit Dr. Frank Knapp Interessantes \u00fcber seinen Werdegang im<\/p>\n","protected":false},"author":19,"featured_media":3403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1715],"tags":[763,1714,1145],"class_list":["post-3422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-marktforschungsmethoden","tag-ux-research","tag-ux-testing","grid_format-default"],"yoast_head":"\nPodcast-Interview von marktforschung.de mit Dr. Frank Knapp - Marktforschung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.psyma.com\/de\/themen\/podcast\/podcast-interview-von-marktforschung-de-mit-dr-frank-knapp\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast-Interview von marktforschung.de mit Dr. Frank Knapp - 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