{"id":3366,"date":"2023-06-26T14:10:54","date_gmt":"2023-06-26T14:10:54","guid":{"rendered":"https:\/\/newsroom.psyma.com\/de\/?p=3366"},"modified":"2023-06-26T14:10:54","modified_gmt":"2023-06-26T14:10:54","slug":"das-war-der-kongress-der-deutschen-marktforschung-2023","status":"publish","type":"post","link":"https:\/\/newsroom.psyma.com\/de\/themen\/kongress\/das-war-der-kongress-der-deutschen-marktforschung-2023\/","title":{"rendered":"Das war der Kongress der Deutschen Marktforschung 2023"},"content":{"rendered":"<h2>Datenskepsis, Kreativit\u00e4t und Mut sind gefragt<\/h2>\n<p>Wie schaffen wir es, nicht im Datenmeer zu ertrinken? Eine Antwort auf diese immer st\u00e4rker werdende Herausforderung gab der Kongress der Deutschen Marktforschung 2023, der am 14. Juni in der Nationalbibliothek in Frankfurt am Main stattfand. Rund 200 Kolleginnen und Kollegen kamen, um sich \u00fcber die vielf\u00e4ltigen, kreativen und innovativen M\u00f6glichkeiten moderner Research-Analytics-Tools zu informieren. Und sie wurden nicht entt\u00e4uscht: Vier inspirierende Keynotes, sechs Praxisvortr\u00e4ge im PechaKucha-Format und f\u00fcnf Vortr\u00e4ge aus den Wettbewerben f\u00fcr herausragende (Branchen-)Leistungen waren der Garant f\u00fcr ein spannendes Programm voller neuer und \u00fcberraschender Impulse.\u00a0 Das Besondere in diesem Jahr: Nach dem Auftakt zum Kongress mit Mitgliederversammlung und Get-together am Vortag folgte das Fachprogramm komprimiert an einem Veranstaltungstag.<\/p>\n<p>Hier kommen Sie zur ausf\u00fchrlichen Nachlese mit Bildergalerie:<\/p>\n<p><a href=\"https:\/\/www.bvm.org\/termine-weiterbildung\/kongress-der-deutschen-marktforschung\/nachlese\/\">Nachlese (bvm.org)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Datenskepsis, Kreativit\u00e4t und Mut sind gefragt Wie schaffen wir es, nicht im Datenmeer zu ertrinken? Eine Antwort auf diese immer st\u00e4rker werdende Herausforderung gab der<\/p>\n","protected":false},"author":19,"featured_media":3367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1709],"tags":[1688],"class_list":["post-3366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kongress","tag-bvm","grid_format-default"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das war der Kongress der Deutschen Marktforschung 2023 - Marktforschung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.psyma.com\/de\/themen\/kongress\/das-war-der-kongress-der-deutschen-marktforschung-2023\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das war der Kongress der Deutschen Marktforschung 2023 - Marktforschung\" \/>\n<meta property=\"og:description\" content=\"Datenskepsis, Kreativit\u00e4t und Mut sind gefragt Wie schaffen wir es, nicht im Datenmeer zu ertrinken? 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