{"id":3248,"date":"2023-01-16T10:00:18","date_gmt":"2023-01-16T10:00:18","guid":{"rendered":"https:\/\/newsroom.psyma.com\/de\/?p=3248"},"modified":"2023-01-16T10:06:14","modified_gmt":"2023-01-16T10:06:14","slug":"3248","status":"publish","type":"post","link":"https:\/\/newsroom.psyma.com\/de\/themen\/medienforschung\/3248\/","title":{"rendered":"22 Jahre Medienforschung bei Psyma"},"content":{"rendered":"<h2>Am 01. Januar 2001 begann die \u00c4ra der Medienforschung bei Psyma. Darin stecken mittlerweile 22 Jahre unz\u00e4hliger spannender, erkenntnisreicher und unterhaltsamer Projekte.<\/h2>\n<p>Damals \u2013 4 Jahre vor der Gr\u00fcndung von YouTube und 6 Jahre vor dem ersten iPhone und dem Streaming-Startschuss von Netflix \u2013 mussten Testsendungen noch umst\u00e4ndlich auf VHS-Kassetten oder DVDs \u00fcberspielt und per Post an die Testpersonen geschickt werden. Mittlerweile geht Medienforschung deutlich digitaler und flexibler, aber auch insgesamt hat sich die Medienlandschaft enorm gewandelt.<\/p>\n<p>Wir freuen uns, den Medienwandel seit so langer Zeit begleiten zu k\u00f6nnen und bedanken uns bei all unseren Kundinnen und Kunden die die langj\u00e4hrige Zusammenarbeit. Wir freuen uns auf viele weitere Studien mit Ihnen!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am 01. Januar 2001 begann die \u00c4ra der Medienforschung bei Psyma. Darin stecken mittlerweile 22 Jahre unz\u00e4hliger spannender, erkenntnisreicher und unterhaltsamer Projekte. Damals \u2013 4<\/p>\n","protected":false},"author":19,"featured_media":3252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[1690],"class_list":["post-3248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medienforschung","tag-medienforschung","grid_format-default"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>22 Jahre Medienforschung bei Psyma - Marktforschung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.psyma.com\/de\/themen\/medienforschung\/3248\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 Jahre Medienforschung bei Psyma - Marktforschung\" \/>\n<meta property=\"og:description\" content=\"Am 01. 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