{"id":2555,"date":"2020-10-08T16:24:11","date_gmt":"2020-10-08T16:24:11","guid":{"rendered":"https:\/\/newsroom.psyma.com\/de\/?p=2555"},"modified":"2020-10-08T16:29:55","modified_gmt":"2020-10-08T16:29:55","slug":"ux-testing-cant-this-simply-be-done-better","status":"publish","type":"post","link":"https:\/\/newsroom.psyma.com\/de\/themen\/market-research-healthcare\/ux-testing-cant-this-simply-be-done-better\/","title":{"rendered":"UX Testing: Can\u2019t this simply be done better?"},"content":{"rendered":"

User-friendly medical devices with highest possible practicality provide clear competitive advantages and ensure a strong positioning in the market. And a user-centered development can be considered as the starting point for success.<\/p>\n

Users ask: Can\u2019t this simply be done better?<\/h3>\n

Lukas Maksimowski, a nurse specializing in anesthesia and intensive care, gave us an insight into the daily routine of nursing in a video. Far too often, nursing staff have to struggle with the poor usability of medical devices.<\/p>\n

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Such problems can be avoided with a more targeted UX testing. This helps to know your end users and their tasks more closely and develop according to their needs. You recognize at an early stage where improvements still need to be made - not only after finalization.<\/p>\n

Optimization potentials are identified through an iterative procedure in several test cycles with prototypes in different stages of development.<\/p>\n

Those who understand users better tend to be more successful<\/h3>\n

It goes without saying that innovative medicinal products can\u2019t be developed out of the blue. Many years of experience, market intelligence and profound product research form the basis for new and innovative products which are to be placed on the market.<\/p>\n

End users, however, are often not involved in the development process or are not involved in a sufficiently objective and targeted manner. Their involvement is a great opportunity to develop products that offer real added value and that will be accepted and sold faster - often with higher margins.<\/p>\n

With a certified Psyma UX professional at your side you can develop in a more<\/p>\n