{"id":2518,"date":"2020-09-10T14:55:19","date_gmt":"2020-09-10T14:55:19","guid":{"rendered":"https:\/\/newsroom.psyma.com\/de\/?p=2518"},"modified":"2020-09-10T15:06:52","modified_gmt":"2020-09-10T15:06:52","slug":"im-anfang-liegt-der-erfolg","status":"publish","type":"post","link":"https:\/\/newsroom.psyma.com\/de\/themen\/finanzmarktfoschung\/im-anfang-liegt-der-erfolg\/","title":{"rendered":"Online Communities: Im Anfang liegt der Erfolg"},"content":{"rendered":"<h3>Schl\u00fcsselfaktoren bei geschlossenen Online-Communities<\/h3>\n<p>In der Ausgabe 6 des Magazins f\u00fcr Marktforschung, Research &amp; Results, berichteten Rabea Nebe, Teamleiterin Customer Engagment, Deutsche Kreditbank AG, Andrea Diesel, Psyma Team Finance sowie Christian Brunner, ebenfalls Psyma Team Finance, \u00fcber den Aufbau und den Betrieb einer geschlossenen Online-Community.<\/p>\n<p>Die Community \"DKB Meet\" wurde bereits 2018 ins Leben gerufen und hatte zum Ziel, die Bed\u00fcrfnisse von Kunden besser zu verstehen und schnelleres Feedback von einer Testkundengruppe zu bekommen.<\/p>\n<p>Aus dem urspr\u00fcnglich auf sechs Monate angelegten Pilotprojekt mit 48 Teilnehmern wurde eine dauerhafte Longterm-Online-Community mit 300 Kunden der DKB - eine echte Erfolgsstory.<\/p>\n<div class='elink-wrapper' style='margin-top: 20px; margin-bottom: 20px; ' ><a class='elink' href='https:\/\/newsroom.psyma.com\/de\/wp-content\/uploads\/2020\/09\/ResearchResults-6-2019-Geschlossene-Online-Communities-DKB-Psyma.pdf' target='_blank'><?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 22.1.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 46 46\" style=\"enable-background:new 0 0 46 46;\" xml:space=\"preserve\" fill=\"#99FF2F\">\n<g>\n\t<path d=\"M35.3,22.7c-0.4,0-0.7,0.3-0.7,0.7v6.8c0,1.8-1.5,3.3-3.3,3.3H14.8c-1.8,0-3.3-1.5-3.3-3.3v-6.9\n\t\tc0-0.4-0.3-0.7-0.7-0.7S10,22.9,10,23.3v6.9c0,2.7,2.2,4.8,4.8,4.8h16.3c2.7,0,4.8-2.2,4.8-4.8v-6.8C36,23,35.7,22.7,35.3,22.7\n\t\tL35.3,22.7z M35.3,22.7\"\/>\n\t<path  d=\"M22.5,29.1c0.1,0.1,0.3,0.2,0.5,0.2c0.2,0,0.4-0.1,0.5-0.2l4.7-4.7c0.3-0.3,0.3-0.8,0-1.1\n\t\tc-0.3-0.3-0.8-0.3-1.1,0l-3.5,3.5V11.7c0-0.4-0.3-0.7-0.7-0.7s-0.7,0.3-0.7,0.7v15.1l-3.5-3.5c-0.3-0.3-0.8-0.3-1.1,0\n\t\tc-0.3,0.3-0.3,0.8,0,1.1L22.5,29.1z M22.5,29.1\"\/>\n<\/g>\n<\/svg>\n<span>Download Artikel<\/span><\/a><\/div>\n<h3 class=\"title\">So punkten Longterm Communities<\/h3>\n<div class=\"leftframe\">\n<div class=\"textleft\">\n<p>Longterm Communities sind optimal, um eilige Themen ad hoc zu kl\u00e4ren \u2013 aber auch um die Entwicklung neuer Produkte oder Services schrittweise und interaktiv zu begleiten.<\/p>\n<p>Wir setzen die Community unmittelbar f\u00fcr Sie um \u2013 Sie brauchen sich um nichts zu k\u00fcmmern. Selbstverst\u00e4ndlich haben Sie jederzeit Einblick in die aktuell bearbeiteten Themenfenster, um schnell belastbare Insights abzurufen.<\/p>\n<div class='elink-wrapper' style='margin-top: 20px; margin-bottom: 20px; ' ><a class='elink' href='https:\/\/solutions.psyma.com\/online-communities-finance' target='_blank'><?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 22.1.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 46 46\" style=\"enable-background:new 0 0 46 46;\" xml:space=\"preserve\" fill=\"#99FF2F\">\n<g>\n\t<path d=\"M35.3,22.7c-0.4,0-0.7,0.3-0.7,0.7v6.8c0,1.8-1.5,3.3-3.3,3.3H14.8c-1.8,0-3.3-1.5-3.3-3.3v-6.9\n\t\tc0-0.4-0.3-0.7-0.7-0.7S10,22.9,10,23.3v6.9c0,2.7,2.2,4.8,4.8,4.8h16.3c2.7,0,4.8-2.2,4.8-4.8v-6.8C36,23,35.7,22.7,35.3,22.7\n\t\tL35.3,22.7z M35.3,22.7\"\/>\n\t<path  d=\"M22.5,29.1c0.1,0.1,0.3,0.2,0.5,0.2c0.2,0,0.4-0.1,0.5-0.2l4.7-4.7c0.3-0.3,0.3-0.8,0-1.1\n\t\tc-0.3-0.3-0.8-0.3-1.1,0l-3.5,3.5V11.7c0-0.4-0.3-0.7-0.7-0.7s-0.7,0.3-0.7,0.7v15.1l-3.5-3.5c-0.3-0.3-0.8-0.3-1.1,0\n\t\tc-0.3,0.3-0.3,0.8,0,1.1L22.5,29.1z M22.5,29.1\"\/>\n<\/g>\n<\/svg>\n<span>Mehr Information<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<p>Profitieren Sie von den Erkenntnissen aus der Interaktion mit den Mitgliedern Ihrer Longterm Community!<br \/>\nBei Fragen dazu sind wir gerne f\u00fcr Sie da.<\/p>\n<p>Ihr pers\u00f6nlicher Ansprechpartner:<\/p>\n<p>Christian Brunner<br \/>\nTeamleiter Psyma Unit Finance, M\u00fcnchen<br \/>\n<span class=\"author-phone\">Telefon:\u00a0<a href=\"tel:+49 89 202096-212\">+49 89 202096-212<\/a><\/span><br \/>\n<span class=\"author-email\"><a href=\"mailto:christian.brunner@psyma.com\">christian.brunner@psyma.com<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schl\u00fcsselfaktoren bei geschlossenen Online-Communities In der Ausgabe 6 des Magazins f\u00fcr Marktforschung, Research &amp; Results, berichteten Rabea Nebe, Teamleiterin Customer Engagment, Deutsche Kreditbank AG, Andrea<\/p>\n","protected":false},"author":38,"featured_media":2530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[932,25],"tags":[1222,1089,875],"class_list":["post-2518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","category-finanzmarktfoschung","tag-case-study","tag-finanzmarktforschung","tag-online-communities","grid_format-default"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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