{"id":1899,"date":"2019-05-31T11:48:45","date_gmt":"2019-05-31T11:48:45","guid":{"rendered":"https:\/\/newsroom.psyma.com\/de\/?p=1899"},"modified":"2019-05-31T12:14:03","modified_gmt":"2019-05-31T12:14:03","slug":"psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter","status":"publish","type":"post","link":"https:\/\/newsroom.psyma.com\/de\/themen\/marktforschungsmethoden\/psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter\/","title":{"rendered":"Psyma World Caf\u00e9 - Kaffeekr\u00e4nzchen in der Marktforschung oder was steckt dahinter?"},"content":{"rendered":"<p>Fokusgruppen an Resopaltischen im Studio geh\u00f6ren zu den Basics in der Marktforschung sind aber nicht immer zielf\u00fchrend, wenn es darum geht, sich mit seinem Produkt oder seiner Dienstleistung differenzieren zu wollen.<\/p>\n<p>Eine sehr interessante Methode ist der Psyma World Caf\u00e9 Ansatz, bei dem heterogene Gruppen an unterschiedlichsten Thementischen im Kaffeehaus-Ambiente diskutieren.<\/p>\n<h3>Warum sollte man den Psyma World Caf\u00e9 Ansatz w\u00e4hlen?<\/h3>\n<p>Sie nutzen die kollektive Intelligenz unterschiedlichster Stakeholder und Themen f\u00fcr sich und erhalten innerhalb nur eines Tages die wichtigsten Antworten auf Ihre Fragen.<br \/>\nIn einem kurzen Video stellt Stephanie Hollaus,\u00a0Unit Director Psyma Health &amp; CARE, die Methode und den Nutzen f\u00fcr Sie vor.<\/p>\n<div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"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\">\n<div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\">\n<div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/newsroom.psyma.com\/de\/wp-content\/uploads\/borlabs-cookie\/1\/yt_GUtF0tL-e6w_hqdefault.jpg')\"><\/div>\n<div class=\"brlbs-cmpnt-cb-main\">\n<div class=\"brlbs-cmpnt-cb-play-button\"><\/div>\n<div class=\"brlbs-cmpnt-cb-content\">\n<p class=\"brlbs-cmpnt-cb-description\">Sie sehen gerade einen Platzhalterinhalt von <strong>YouTube<\/strong>. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf die Schaltfl\u00e4che unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.<\/p>\n<p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Mehr Informationen<\/a> <\/div>\n<div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Inhalt entsperren<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Erforderlichen Service akzeptieren und Inhalte entsperren<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Mit dem Psyma World-Caf\u00e9 er\u00f6ffnen wir Kunden und deren G\u00e4ste mit relativ wenig Aufwand und professioneller Anleitung einen inspirierenden Raum, um die verschiedenen Sichtweisen voneinander kennenzulernen, Muster zu entdecken, Ziele und Zusammenh\u00e4nge zu erkennen und konstruktiv zu diskutieren. Durch passende Fragen bringen wir Menschen zu deren relevanten Themen in Dialoge. Gemeinsam werden anschlie\u00dfend L\u00f6sungen und Strategien entwickelt, die wir als Marktforscher von Anfang an umsetzungsorientiert begleiten. In der Abschlussphase werden diese L\u00f6sungen und Strategien gemeinsam reflektiert.<\/p>\n<p>Weitere Informationen erhalten Sie pers\u00f6nlich von Christian Sch\u00e4tz. Nehmen Sie gerne <a href=\"https:\/\/newsroom.psyma.com\/de\/autoren\/christian_schaetz\/\" target=\"_blank\" rel=\"noopener\">hier Kontakt auf.<\/a><\/p>\n<p>Unser Impuls-Session zum Psyma World Caf\u00e9 k\u00f6nnen Sie kostenfrei hier buchen:<br \/>\n<a href=\"https:\/\/impulse.psyma.com\/de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/impulse.psyma.com\/de\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fokusgruppen an Resopaltischen im Studio geh\u00f6ren zu den Basics in der Marktforschung sind aber nicht immer zielf\u00fchrend, wenn es darum geht, sich mit seinem Produkt<\/p>\n","protected":false},"author":19,"featured_media":1907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[762],"tags":[554,552,553,763,218,764],"class_list":["post-1899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marktforschungsmethoden","tag-fokusgruppen","tag-impuls-sessions","tag-marktforschung","tag-marktforschungsmethoden","tag-qualitative-marktforschung","tag-world-cafe","grid_format-default"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Psyma World Caf\u00e9 - Kaffeekr\u00e4nzchen in der Marktforschung oder was steckt dahinter? - Marktforschung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.psyma.com\/de\/themen\/marktforschungsmethoden\/psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psyma World Caf\u00e9 - Kaffeekr\u00e4nzchen in der Marktforschung oder was steckt dahinter? - Marktforschung\" \/>\n<meta property=\"og:description\" content=\"Fokusgruppen an Resopaltischen im Studio geh\u00f6ren zu den Basics in der Marktforschung sind aber nicht immer zielf\u00fchrend, wenn es darum geht, sich mit seinem Produkt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsroom.psyma.com\/de\/themen\/marktforschungsmethoden\/psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter\/\" \/>\n<meta property=\"og:site_name\" content=\"Marktforschung\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-31T11:48:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-31T12:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsroom.psyma.com\/de\/wp-content\/uploads\/2019\/05\/Psyma_World_Caf\u00e9.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"6720\" \/>\n\t<meta property=\"og:image:height\" content=\"3217\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christian Sch\u00e4tz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christian Sch\u00e4tz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newsroom.psyma.com\\\/de\\\/themen\\\/marktforschungsmethoden\\\/psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newsroom.psyma.com\\\/de\\\/themen\\\/marktforschungsmethoden\\\/psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter\\\/\"},\"author\":{\"name\":\"Christian Sch\u00e4tz\",\"@id\":\"https:\\\/\\\/newsroom.psyma.com\\\/de\\\/#\\\/schema\\\/person\\\/20ff735d19369ea41dd6b233e78c3b2c\"},\"headline\":\"Psyma World Caf\u00e9 - Kaffeekr\u00e4nzchen in der Marktforschung oder was steckt dahinter?\",\"datePublished\":\"2019-05-31T11:48:45+00:00\",\"dateModified\":\"2019-05-31T12:14:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newsroom.psyma.com\\\/de\\\/themen\\\/marktforschungsmethoden\\\/psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter\\\/\"},\"wordCount\":243,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/newsroom.psyma.com\\\/de\\\/themen\\\/marktforschungsmethoden\\\/psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newsroom.psyma.com\\\/de\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Psyma_World_Caf\u00e9.jpeg\",\"keywords\":[\"Fokusgruppen\",\"Impuls-Sessions\",\"Marktforschung\",\"Marktforschungsmethoden\",\"Qualitative Marktforschung\",\"World Caf\u00e9\"],\"articleSection\":[\"Marktforschungsmethoden\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newsroom.psyma.com\\\/de\\\/themen\\\/marktforschungsmethoden\\\/psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newsroom.psyma.com\\\/de\\\/themen\\\/marktforschungsmethoden\\\/psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter\\\/\",\"url\":\"https:\\\/\\\/newsroom.psyma.com\\\/de\\\/themen\\\/marktforschungsmethoden\\\/psyma-world-cafe-kaffeekraenzchen-der-marktforschung-oder-steckt-dahinter\\\/\",\"name\":\"Psyma World Caf\u00e9 - Kaffeekr\u00e4nzchen in der Marktforschung oder was steckt dahinter? 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